Pongr: A Dream for Anyone Brand Loyal

If you read my blog, you know one thing about me for sure: I am extremely brand loyal.  I am brand loyal about everything from what I drink to what technology I use (cameras, phones, etc.) to even what shampoo I will use.  So when Pongr, a game that highlights brand loyalty at its best came out, I knew I had to try it out.

The purpose of Pongr is to show how people interact with a brand on a daily basis.  Everywhere you turn, you are surrounded by brands.  Pongr adds a gaming element to it and has players take pictures of themselves and others as they interact with various brands.  You are then “employed” by the particular brand and move up the ranks from intern to CEO.  They recently added more components to the game which definitely make it more challenging and exciting.  In addition to submitting pictures to the website, you must recruit others to “work” for the brand, promote the pictures you take on Facebook and Twitter and create deals that the brand could potentially use.  For example, if you send in a picture to Pongr for Android, you can get 10% off of an accessory (I think I used this when I was trying to become CEO of Android).

Every brand you can think of needs a CEO.  All you have to do is submit pictures through your phone (yes, feature phones work too which was great for me because I did not have a smart phone when Pongr first came out) or even through e-mail.  You simply send your pictures to the brand “@pongr.com.”  For example, when sending pictures to Verizon, you send it to “verizon@pongr.com.”   When sending pictures to Apple, you send it to “apple@pongr.com.”  You can even send pictures as a JPEG and attach it to an e-mail to send them in.  This way of sending pictures made it really fun for me because I could look back at old pictures of myself interacting with different brands and send them in.  It is always fun to look back at old pictures, and this time you are playing a game while doing it!

To celebrate the holidays, they decided to award a few of the newly appointed CEOs.  The first person who became CEO of a Fortune 500 company was given a $500 American Express gift card.  The person who submitted the most creative picture of their favorite pair of shoes would win free shoes.  And my favorite, the first person to become CEO of Android would receive a free Android phone.  After the death of my Droid back in September that resulted in my hatred for Blackberry (thus, the #downwithblackberry hasthtag I have been using in most of my tweets), I was determined to be reunited with Android again.

So every day since the contest was announced, I recruited others to play Pongr, sent in pictures, created deals and promoted the pictures on Twitter.  Part of the excitement of Pongr is that you never know when you will reach the position of CEO.  At the end of December, I was finally promoted to CEO and won my Android, the Droid X (which I just received a few days ago)!  Pongr has not only combined my love for brand loyalty and photography but has given me quite possibly the greatest gift possible: a Droid!

To hear more about my rise to CEO of Verizon, check out this blog post.

I recruited many people during my rise to CEO of Android.  Some of their thoughts are below!

Amy Bishop: “Some of the things I like about Pongr:

  • The ability to display and promote the brands that you support and use everyday
  • The chance to win contests and deals by just sending photos of your daily interaction with brands
  • Before my smartphone, I also loved that I could upload photos just by sending an email on a regular computer.”

Lauren Gray: “I like that you can win real prizes and submit pictures of what you are doing with the product/brand.  It’s also fun to “recruit” people because not many other geo apps have that recruitment aspect.”

Eric Mendes: “Pongr is an innovative startup that allows users to express their love for their favorite companies to the world.  Personally, I love how Pongr allows users to interact with one another and how the site maintains close contact with their users through social networks such as Twitter.  Always feels like a small connected family.”

Kara Robinson: “Pongr allows consumers to directly connect with and promote the brands they use most often.  It is a win-win situation for the brand and the consumer.  And, it’s tons of fun!”

If you have played Pongr and have some thoughts you would like to share, let me know, and I will post them above with the others!  (More are expected to come later today too!)

Check out Pongr on Facebook, Twitter and YouTube!


Boston TweetDrive

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For the past month or so, I have been working with Kratz PR to plan Boston’s TweetDrive.  Harrison Kratz, the President of Kratz PR came up with the idea to have tweet-ups across the country with an entrance fee of a toy instead of money.  At the end of the TweetDrive, toys will be donated to local children’s shelters in each of the cities.  The three weeks of TweetDrives were started last night with Boston and Philadelphia and will continue in 26 other cities including CincinnatiCleveland,ProvidenceDallas-Forth WorthSpokaneColumbusOrange CountyPortsmouthSeattleRockfordOcean SpringsBucks CountySt. LouisLouisvilleChicagoHoustonToledo,CharlotteAtlantaWashington, DCJacksonville and New York City.

We are fortunate to have national support from many sponsors.  PopchipsAuntie Anne’sOptimal Media Group andPitchEngine have all donated their products and services to helping this cause.

Boston’s TweetDrive had sponsors including Panera Bread who provided sandwiches and chips, VitaCoco who provided a variety of drinks and Zipcar who provided transportation to bring the toys to the Home for Little Wanderers in Boston where the toys are being donated.  A HUGE thanks to all of them!

Last but not least, SCVNGR graciously offered to host the event in their office in Cambridge.  If you have not been to their office and have the chance to go, you definitely have to go!  It is probably the coolest facility that I have ever seen.  They have challenges hidden throughout the building, and the architecture is just really cool.  So we were very fortunate that they allowed us to have the event here!  Thanks again guys!

The event went very well!  Everyone brought a variety of toys for the kids from teddy bears to Toy Story items (which ended up being the most popular gifts of the night) to cars and Playdo.  There were many people I did not know who came which was fantastic!  The mission of the event was to gather people together through social media and gather as many toys as possible to donate for the holidays.  Both parts of the mission were definitely achieved, and everyone was able to network, eat and start off the holiday season the right way with TweetDrive!

I’m looking forward to this event being an annual event, and hopefully I will be able to attend some of the other TweetDrives in the other cities this year and next year.  Above this post are pictures from the event.  If you attended this event or any of the other TweetDrives, please comment below and let us know what you thought and what we should do to improve for next year!