So I think everyone knew this post was coming. OBVIOUSLY I have to discuss the Verizon and AT&T ads that seem to be the only television commercials right now. I wanted to provide any readers with examples of both Verizon and AT&T commercials, but (to my delight) every time I typed in “AT&T holiday commercial” or “AT&T map commercial,” etc. Verizon commercials came up. So I’m going to share 2 of my favorite Verizon holiday commercials: http://www.youtube.com/watch?v=xup4tGGstgM and http://www.youtube.com/watch?v=YMAjLdpun20&feature=related.
Ironically, as I started typing this article, the AT&T commercial came on. I typed in a quote from the commercial into YouTube and finally found a video (even though there was 1 AT&T commercial on a page of Verizon commercials – either Verizon knows how to pick better keywords, or AT&T is really nowhere to be found) http://www.youtube.com/watch?v=igdyXceBZLA.
But anyway, back to the beginning. How did this even start? AT&T sued Verizon a couple months ago claiming that their ads were “misleading” and thus taking away a large part of their market share. However, AT&T has inadvertently helped Verizon’s map campaign by drawing attention to it. Granted, being a Verizon fan, I pay more attention to these ads, but I would have never been so excited over them as I was after I heard about this ridiculous lawsuit.
AT&T is not even denying the factuality behind Verizon’s claims. Verizon says it has “5X more 3G Coverage.” AT&T is not denying this but simply saying they have more coverage than Verizon’s ads show them to have. However, a holiday promotion like the one Verizon uses would not have been focused on as much by potential consumers without the attention AT&T drew to it. AT&T wanted Verizon to take down these commercials, but Verizon’s lawyers wrote a brilliant statement stating why the ads would stay up including one of my favorite lines, “AT&T sued because Verizon’s ads are true and the truth hurts.” To further hurt AT&T’s cause, a federal judge denied AT&T’s request to force Verizon to take down these ads.
AT&T made a HUGE mistake by calling attention to these ads. Even if they had won the lawsuit down the road, by the time Verizon’s ads are done playing (when the holidays end), the lawsuit would not be over.
Everyone makes mistakes. I have many friends who use AT&T and constantly complain about it. Many just put up with its service because they want an iPhone. Soon enough Verizon will come out with something better than that, but for now I can settle for watching them win minor battles like this one.
And to close, one more Verizon holiday ad:http://www.youtube.com/watch?v=4JgrBtn8XdU&feature=channel.