In my Public Relations class we have discussed the different components of PR including community relations, government relations, media relations, and employee relations. The question that comes to my mind is in what point in a person’s life does he or she decide which type of PR to go into? How does someone become involved in investor relations? How does someone figure out that they have a knack for working in the government?
While watching the vice presidential debate tonight, I wondered if Biden and Palin were told to use the various PR techniques that they demonstrated by a professional working in government relations. Biden used specific PR techniques to make the audience remember the message. He repeated himself quite frequently, one of the key persuasion techniques. Did his PR practitioner tell him to use this technique? Palin used the technique of channeling to relate to the common person. Did her PR practitioner tell her to use this technique?
If we take a step back, the whole presidential campaign is a PR initiative. The candidates are attempting to win over the audience of the American people to influence them on November 4th. The situation, objectives, audience, strategy, tactics, timetable, budget, and evaluation of other plans is clearly apparent in the “most important election in our lives” (at least according to Biden).