I finally had the chance to read Guy Kawasaki‘s Enchantment, a book I have been trying to read for awhile now. I wrote a post on the HubSpot blog about enchanting your audience using marketing techniques that he discusses in this book. But one thing I did not include was how I have been enchanted in the past. At the end of every chapter, Guy ends with someone else’s personal anecdote about how they have been enchanted. It may have been something special that happened in their lives or witnessing someone else doing something extraordinary. I originally thought I was going to write about how I have been enchanted by PRSSA, but let’s face it, if you read my blog, you already know about that. So instead I thought it would be appropriate to talk about how I was enchanted my sophomore year of college which led me to write this blog.
When I first started college, a lot of people talked about blogging, but I didn’t really see the point or understand it. Then I had another student come to my class and speak about his experiences blogging on his blog, The Personal Blog of AJ Vaynerchuk. He spoke about all of the opportunities he had as a result of his blog including networking opportunities, learning experiences and even making a small profit. I was completely enthralled and wanted to learn more. I decided I couldn’t use the excuse that “I was too busy to learn how to blog or consistently blog” since he was constantly traveling and networking in addition to school and still made time to blog.
So I figured, what do I have to lose, and I messaged AJ asking to help me set up my blog. He met with me a few weeks later, set me up on Rachel Sprung on PR, and the rest is history. I try to blog 2-3 times per month now (even though it is sometimes less) and have engaged with many interesting people as a result of it. My blog has been a great conversation starter and really shown others that I care a lot about this industry and love learning more about it.
My enchantment in this case is two-fold. First, I became enchanted with blogging. Before my encounter with AJ, I had never really seen its purpose, and I didn’t read other blogs. But after, I began regularly reading other blogs and commenting on them. It was so interesting for me to engage with content in this manner. The other part is I never said no when a student asked me for help. It was really inspiring to me that despite his busy schedule, he made time to help me buy my domain name and set up a blog, something I don’t think I would have done otherwise.
All in all, I highly recommend reading Enchantment. It will leave you with hundreds of marketing takeaways but also inspirational stories about enchanting others and becoming enchanted yourself. Feel free to share stories about how you have been enchanted (or enchanted others) below!