Boston TweetDrive

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For the past month or so, I have been working with Kratz PR to plan Boston’s TweetDrive.  Harrison Kratz, the President of Kratz PR came up with the idea to have tweet-ups across the country with an entrance fee of a toy instead of money.  At the end of the TweetDrive, toys will be donated to local children’s shelters in each of the cities.  The three weeks of TweetDrives were started last night with Boston and Philadelphia and will continue in 26 other cities including CincinnatiCleveland,ProvidenceDallas-Forth WorthSpokaneColumbusOrange CountyPortsmouthSeattleRockfordOcean SpringsBucks CountySt. LouisLouisvilleChicagoHoustonToledo,CharlotteAtlantaWashington, DCJacksonville and New York City.

We are fortunate to have national support from many sponsors.  PopchipsAuntie Anne’sOptimal Media Group andPitchEngine have all donated their products and services to helping this cause.

Boston’s TweetDrive had sponsors including Panera Bread who provided sandwiches and chips, VitaCoco who provided a variety of drinks and Zipcar who provided transportation to bring the toys to the Home for Little Wanderers in Boston where the toys are being donated.  A HUGE thanks to all of them!

Last but not least, SCVNGR graciously offered to host the event in their office in Cambridge.  If you have not been to their office and have the chance to go, you definitely have to go!  It is probably the coolest facility that I have ever seen.  They have challenges hidden throughout the building, and the architecture is just really cool.  So we were very fortunate that they allowed us to have the event here!  Thanks again guys!

The event went very well!  Everyone brought a variety of toys for the kids from teddy bears to Toy Story items (which ended up being the most popular gifts of the night) to cars and Playdo.  There were many people I did not know who came which was fantastic!  The mission of the event was to gather people together through social media and gather as many toys as possible to donate for the holidays.  Both parts of the mission were definitely achieved, and everyone was able to network, eat and start off the holiday season the right way with TweetDrive!

I’m looking forward to this event being an annual event, and hopefully I will be able to attend some of the other TweetDrives in the other cities this year and next year.  Above this post are pictures from the event.  If you attended this event or any of the other TweetDrives, please comment below and let us know what you thought and what we should do to improve for next year!

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One thought on “Boston TweetDrive

  1. Pingback: Final Post of the Year…and Decade « Rachel Sprung on PR

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