The Year As Boston University PRSSA President

Today I submitted the PRSSA Teahan Chapter awards, marking the end of my term as Boston University’s PRSSA President.  It was a bittersweet moment, as I loved leading such an incredible group of individuals, but I look forward to the upcoming year on the National Committee.

Looking back at this past year, I am so proud of what the executive board and PRSSA members accomplished.  We have a greater presence on campus and more members than ever before.  We usually have a problem retaining active members until the end of the year, but there were a lot of enthusiastic and dedicated new members who joined second semester and will make great contributions next year.  We are also attending all of the national events, National ConferenceNational Assembly, and Leadership Rally.  I am excited to see how many of our members will be at the 2010 National Conference in Washington, D.C.

Our Regional Activity, PR Advanced: Brand Yourself, was also an incredible experience both for myself and our committee members.  We had more members on the committee than ever before and more attendees.  More people on campus knew about the conference and attended, which attracted the attention of our Dean of Students.  Our addition of social media into the conference gained the attention of professionals around the world (the United States AND Bangkok).  It was a great success.

Our Vice President, Eric Leist, created our first annual Social Media Competition and Tweet-up.  Both were heavily attended by students and professionals around Boston.  The Social Media Competition invited students to create a campaign forPavement, a new coffee shop, and had six social media judges to decide which team of students had the most creative idea.  The Tweet-up took place at Jillian’s for a night of socializing and networking.

PRSSAgency, our student-run firm, which will be called Unleashed PR next year, had a year of development that will hopefully lead to national affiliation next year.  Emilie O’Toole, who led the agency, worked constantly to create more structured rules for future success.

We also created great relationships with local professional organizations thanks to the hard work of Becky Steinberg.  She built relationships with PRSA and the Publicity Club of New England that led to many opportunities for our members and many fantastic speakers.  We have never had such a variety of speakers before, and it made for more interesting and engaging meetings.

To finish off, our social media presence helped us attract many professionals and members.  The Regional Activity was a trending topic on Twitter (#pradvanced and @pradvanced), the presence of the Tweet-up (#BostonCOM) and Social Media Competition (#BUSMC) on Twitter attracted more people than expected, and our chapter meetings were advertised on Twitter (#BUPRSSA and @BUPRSSA) and Facebook.  We also posted videos on YouTube to inform our members about meetings, events, and even conferences.  If they missed something, they could check the YouTube channel to constantly learn from the executive board.

And I cannot forget the hard work of our Faculty Adviser,Professor Steve Quigley.  Without him, none of this would have been possible.  He always puts his students first and drops everything to give advice and help out where he can.  We are truly lucky to have someone as dedicated as him.

Our new Professional Adviser, Meghan Gross, has also helped us this year.  As President of PRSA Boston, she worked to connect our organizations.  And she helped us secure some speakers for our Regional Activity.

Finally, Dean Fiedler, the Dean of COM, has been so supportive of PRSSA.  Between helping us with funding and giving us suggestions for some of our events, he has truly helped us develop our organization.

PRSSA has brought me incredible memories throughout the years.  I spoke a bit about them on my guest blog post.  But being President has been one of the greatest experiences I could have asked for.  I truly encourage everyone to get involved in their local chapters and aspire to hold this position.  It is truly worth the hard work throughout the year to see so many new faces, meet so many inspiring people, and make a difference.



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