Super Bowl 2010 Advertisements

Besides the fact that the Saints were able to bring down Peyton Manning and the Colts last night, the other big topics are the Super Bowl advertisements.  Which ones did you like?  Which ones did you not like?  Which ones were the most creative?  Which ones embarrassed the brand?  Which ones were the funniest?  When I think back on the funniest commercials of all time, I think about the creativity behind theGeico commercials when I was younger.  CBS asked for a record of about $2.6 million for a 30-second advertisement during the Super Bowl.  So whose money was well spent?

I found a trend among many commercials this year-corporate social responsibility.  Even the beer commercials had text at the bottom that said “Please Drink Responsibly.”  However, the ad that showed their concern for the world the most was theAudi commercial.  Even though I did not know until the end what brand was being advertised, the importance of the issue was clearly demonstrated.  Throughout the entire commercial, I was thinking “go green,” “paper over plastic,” etc.  When the brand correlated with the commercial was finally revealed, it stuck in my head that this car and this brand supports environmentally friendly products.

Another winner in last night’s advertisements was Google’s commercial.  Leave it to Google to send out a powerful message so simple yet so powerful.  The commercial demonstrated the ease of Google, its features, and the wide range of topics that Google has information about.  I felt that that commercial appealed to me, as a college student, who has friends studying abroad and also to others who enjoy traveling.  One of my favorite parts was when Google corrected the person typing into the search box.  And of course, the “Search on” at the end of the commercial made for a perfect ending.

I don’t know if I am just a fan of commercials with animals, but I loved the commercial.  I may be wrong, but in my opinion has done a fabulous job with their commercials.  This commercial shows the features in a hilarious way.   I thought the advertisers were so creative in depicting the way can lead a person (or animal in this case) to success.

Another fantastic commercial was the Volkswagen commercial.  Everyone knows that when you see a Volkswagen bug, you need to punch another person.  I remember saying, “Punch buggy, no punch backs, LICENSE!”  When I participated in a Big Brother, Big Sisters program, I had to make sure that I was on my toes looking out for the bugs so I did not lose to my little sister.  This commercial definitely brought out the child in everyone and the fun in playing that game.  Kudos, Volkswagen!

Finally, the Snickers commercial definitely caught the eye.  Actors Betty White and Abe Vigoda were fantastic as they played football, and well, were hit to the ground.  And unlike many of the other commercials, the brand of Snickers stands out more than some of the other brands.  Even though I loved some of the other commercials, sometimes the brand isn’t as apparent until the end, which makes the commercial memorable, not the brand.  But Snickers definitely made up for their mistake 3 years ago with the anti-gay commercial.

Now I have to admit, even though I liked the five commercials described above, there were some I was disappointed in. Anheuser-Busch had seven commercials, but I didn’t think their seven commercials compared to some of the other brands who had 1 commercial.  Yes, they had the “Please Drink Responsibly” messages at the end, but the commercials tried too hard to be creative and funny, and in my opinion, flunked.  Another one is Doritos.  Yes, some of their commercials were funny, but I did not think all four commercials were necessary.  People are watching the Super Bowl.  I GUARANTEE there are Doritos at the majority of Super Bowl parties.  It is not necessary to have that many commercials, some that were even a little offensive.  The funeral one freaked me out a bit after being at a memorial on Saturday.

Some other surprises were Lance Armstrong being in a commercial advertising alcohol.  I was also surprised at the decision to use the Simpsons in a commercial instead of another cartoon that is more popular now, such as Family Guy.  Also, the NFL’s advertisement for the 75th NFL Draft showed Peyton Manning.  What about Drew Brees?  He won the Super Bowl, didn’t he?  And what is up with the trend with people in their underwear?  Two commercials in a row showed people in their underwear.  That wasn’t too funny to me either.  Also,’s commercials weren’t too entertaining either.  I expected more from a website that hosts so many other creative websites.

What were your opinions about the Super Bowl?


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