PR Advanced: Innovation Through Leadership

So this week I am going to take a break from relating PR to my every day life to talk about a planning committee I am on.  I am the treasurer for Boston University’s Public Relations Student Society of America but am also on the planning committee for our regional conference.  On Saturday, we are hosting our third annual Public Relations Regional Conference.  The first year, our keynote speaker was Larry Weber, from Weber Shandwick.  Last year, our keynote speaker was Rick Murray, from Edelman.  We also had David Meerman Scott do a book signing with his book titled, The Rules of Marketing and PR.  This year, our keynote speaker is the Director of Communications at General Electric, Gary Sheffer.  Additionally, we have four break-out sessions, a raffle, and a career fair at the end of the conference.  Last year, the conference proved extremely successful through its speakers, networking opportunities, and participation of professionals from New York City and Boston and students from 13 different universities.  Our committee has worked extremely hard since September to plan every detail of the conference, led by our wonderful and talented leader, Heather Papsun.  This year is sure to be quite the success, and I hope to see you on Saturday!


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