HubSpot’s INBOUND 2012 Conference

Wow time sure does fly when you are having fun! After publishing 1-2 times a month on this blog, it has been awhile since I have published a post. Definitely shame on me. But I’m back, and I’m here to tell you what I have been doing for the past year over the next couple of posts.

INBOUND 2012

This time last year I was gearing up for INBOUND 2012. I managed the logistics for the conference including sponsors, vendors, internal communication, registration, customer service, speaker coordination, budget, and reporting. We exceeding our goal of having 2,000 attendees and had 2,800 attendees with 60+ speakers from about 20 countries around the world. Our keynote speakers included David Meerman Scott, Rand Fishkin, Susan Cain, and Gary Vaynerchuk.

The conference kicked off with certification classes for HubSpot customers. They were able to get certified in top of the funnel and middle of the funnel practices. We certified about 150 people within the first day.

HubSpot certification class

HubSpot certification class

The following day, the conference officially kicked off with an exciting entrance by our co-founders, Brian Halligan and Dharmesh Shah.

Then they walked into the conference and welcomed the attendees.

HubSpot co-founders Brian Halligan & Dharmesh Shah's entrance

HubSpot co-founders Brian Halligan & Dharmesh Shah’s entrance

Over the next 2 1/2 days, attendees had their choice of 60 breakout sessions within 6 tracks. They also had the chance to go to 5 keynote sessions.

David Meerman Scott

David Meerman Scott

Rand Fishkin

Rand Fishkin

Susan Cain

Susan Cain

Gary Vaynerchuk

Gary Vaynerchuk

There was also a special announcement of our latest product, HubSpot 3.

On Tuesday night, we also had a very special guest at INBOUND Rocks, Cyndi Lauper!

Cyndi Lauper at INBOUND Rocks

Cyndi Lauper at INBOUND Rocks

On Wednesday night, the last night of the conference, we had a few parties along Boylston Street with some of our sponsors. They were SXSW style so you could travel from party to party throughout the night.

Unlike other conferences, we had a pretty unique sponsorship exhibition area. Instead of having your typical booth setups, we gave our sponsors lounge areas with lounge furniture so they could have engaging conversations that did not come across as too promotional. We also had what we called the Prodigy Bar to allow customers to ask HubSpot consultants questions about the software.

HootSuite's Sponsorship Area

HootSuite’s Sponsorship Area

Another video of HootSuite's space

Another video of HootSuite’s space

Lounge areas in Sponsorship Hall

Lounge areas in Sponsorship Hall

HubSpot Prodigy Bar

HubSpot Prodigy Bar

And finally, a recap of INBOUND 2012, so you can really get an idea of what the conference was like.

Was anyone there? What did you think?

I’m Still Here!

Time flies when you are having fun! 

It may seem like everything has slowed down since I haven’t written a post in so long, but that is far from the truth. 

Last month, I published my first ebook for HubSpot called “Reinvent Your Event Marketing for Higher ROI.” It takes you through the planning process of setting goals for your trade show and creating a detailed strategy to make sure you achieve those goals and ultimately get higher ROI for being at the trade show. Sometimes it may be difficult to measure your trade show results, but it gives you details on how to do that!

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Cover for Reinvent Your Event Marketing for Higher ROI

I have also written a ton of content for the HubSpot Marketing Blog. One of the awesome things about this blog is that as soon as there are new marketing developments (Google+, Pinterest, etc.), we have an article posted about it. Though it may be hard at times to keep up with all these advancements, this blog is definitely an awesome start!

My last 5 blog posts include:

But probably the most exciting news is the conference I’m planning at HubSpot, Inbound 2012. This conference is from August 27-30, 2012 at the Hynes Convention Center for 2,000 marketers. You may have read about HUGS 2011 last year that was for 1,000 HubSpot customers. Inbound 2012 expands that conference to twice the size, three times as long and for any marketer, not just HubSpot customers. There will be keynote speakers including Gary Vaynerchuk and Rand Fishkin, certification and training, more than 50 sessions, a live band karaoke party and a sponsor pavilion different than anything you may have seen before. Stay tuned for some exciting updates on that!

What have you been doing lately?