PRSA Boston’s New Young Professionals (YPN) Section

Great ideas are often created in the most casual situations.  Laura Schroeder and I met regularly for dinner after she graduated.  We had worked together at Boston University on the PRSSA executive board.  We missed those times and decided then that we had to work on something together in PRSA Boston.

One of the things that made me want to stay in Boston is the strong networking and PR community. PRSA Boston took an active role with students, and you always felt welcomed when you went to their events.  However, there are a lot of young professionals who may be intimidated by going to these events. BUT there are so many young professionals in Boston and many who could benefit from an organization like PRSA.  So Laura and I decided it only made sense to start a Young Professionals Section (YPN) as part of PRSA Boston.

So we pitched the idea to the board and got more support than we even thought possible!  So our first event will be Tuesday, August 23 at Tia’s on the Waterfront to kick off an exciting addition to an already great Chapter and city. So now is the part we need YOUR help with.

Our social media channels are set up: Facebook, Twitter and LinkedIn.  But we have to spread the word.  Our kick off event is going to be the start of a great social and learning experience.  We will alternate between having social events and workshops.  If you want to be more involved, we have positions on our committee for that.  If you simply want to enjoy the events without spending additional time, that’s fine too!  We are simply excited to build a network for young professionals in a city that thrives on young professionals.

So come to our event, invite your friends, tweet and post about us!  But most importantly, tell us what YOU want to see in a group like this.  What do you want to learn about?

A New Yorker Who Decided to Stay in Boston: Reflections of an ALMOST College Graduate

When I first visited BU, I loved everything about it.  My parents and I got out of the car on Bay State Road to get a tour, and I immediately told them that this was the college I HAD to go to.  (To which they responded, “You have to look at the school first.”)  It was a rainy day, but I was in love.  And everyone kept saying to me that if I loved it that much on a day like that, then I would love it even more when it was nicer out (which I obviously found out was a small percentage of the time thanks to New England weather).  My tour guide was a PR student, and I asked her a million questions.  Long story short, I knew I wanted to go to BU, and I knew I wanted to be a PR major.

I also had other goals in mind even from the time I was a freshman.  As I entered my freshman year, my sister and future brother-in-law were moving to New York City.  As a Jersey Shore girl, I decided that I too would graduate and move to New York City.  I also realized I had extra space in my schedule and decided to do a dual degree between PR and Business Administration.  That summer I had my first internship at Nike Communications (a boutique PR agency focusing on luxury brands) and absolutely fell in love with the city.  At that point I decided that when I graduated I was going to move to New York City and work at a PR agency.  Keep in mind, I still had three years left of college.

The following summer I was at the Federal Reserve Bank of Boston.  Even when I was there, I told my supervisors that the plan was to go back to NYC and work in a PR agency.  But when that next semester started, something weird happened.  I was on my routine run around the Charles River, and as I crossed the Mass Ave. bridge and looked at the city, I felt at home.  I felt more at home than I had even when I was at home or in New York City.  But I ignored that, because I had said for so many years that New York City would be my home.

So I continued to intern in New York City during the summers.  I spent the next summer at Burson-Marsteller, and the plan remained the same.  I had the Jersey Shore a train ride away, the city at my disposal and many friends and family in the city.  Plus, there was no doubt that I was a New Yorker at heart.  I loved the hecticness of Wall Street, walked just as quickly as the locals and enjoyed the crowds.  The fact that NYC isn’t really clean didn’t bother me.  Spending a lot of money on small amounts of food didn’t really get to me either.  So why would I live anywhere else?

As I entered my senior year, everything changed.  The thought of moving away from Boston made me miserable.  I loved the feeling I got when I arrived back in South Station or Logan, and going to Penn Station did not give me that same feeling.  How could I move away from a place that I loved so much?  How could I move away from a place that I had made my home for the past four years?  I always called Boston my “college city,” when in fact, it should have been called my “home city.”

Changing your future when you have had a plan for so many years is difficult.  I had always planned to start my career in New York at a big agency.  Deciding to stay in Boston at potentially a much smaller agency was scary.  It was really hard to realize that I wanted something different.  And it was really hard to realize that sometimes the work/life balance and happiness outside of work should be a huge factor in deciding where to live after graduation.  Yes, work takes up a lot of time, but it is also important to love the city you are in.  Choosing a city that is not New York City does not diminish your accomplishments and is not any less prestigious.  The larger cities are not necessarily the right fit.  I know I could move to New York City, thrive in an agency and survive off a low salary in an expensive city.  I could do it, but it would not be the choice that would make me the happiest.  And that’s how I made my decision to stay in Boston after years of saying I would move to New York no matter what.

So after making this decision, I want to give some advice to those who may be in my position as they enter their senior years (or even as they think about these choices before senior year).

1) Don’t miss out on networking opportunities because you never know what city you will end up in.  I went to many events in and around Boston even though I thought I was going to end up in New York.  There are many professionals in Boston who can connect you with people in other cities.  BUT, you also do not know where you will end up until you are graduating.  There may have been a few events I decided not to go to because I “knew” I wanted to be in Boston.  But look where I ended up.  Always take advantage of the opportunities you have in your city/college town.  They really do pay off.

2) You do not have to be in New York City to be successful.  Many people have the idea in their head that because it is the largest city and the hub of many industries, it is the only place you can make a name for yourself.  Yes, there are thousands of incredible people there, but there are also thousands of incredible people in other cities.  New York will always be there.  You can always go to the city later in life.  And when you are at a smaller agency in a smaller city, you may have the opportunity to have more responsibilities and learn more than you would have at a larger agency in the larger city.

3) When looking at agencies, look at the culture.  Look at the people who work there.  Look at the work they do.  Look at the work/life balance.  The name of the agency is not always everything.  A name will not make you happy.  Other things do.

4) Try new things before you graduate.  This past year I have stopped going to so many traditional PR events and gone to many digital/social media events.  I used to only go to PRSA events, but now I have gone to events put on by The Publicity Club of New England and The Ad Club.  Don’t limit yourself.  Try out new things, and see what you like.  You could be completely surprised by what interests you.

5) Make the most of your college years.  Go to professional events, but also be a student.  I didn’t learn this as much until my senior year when I really felt like I had a good balance.  The balance is key when you are a professional, but it is also key when you are a student.

So to all those who are skeptical of moving to another city, take it from a New Yorker who decided to stay in Boston: I’m proud of it, and I’m excited to start my career in Boston.

Foursquare Day

A lot of people laugh at me that I check in wherever I go.  But ever since I got my smartphone in September, I have been addicted to checking in on Foursquare.  So when I heard that there was an actual Foursquare Day, I was obviously excited to celebrate.  Foursquare Day is on 4/16 every year.

For those of you who do not realize the connection:

Four = 4

Four Squared = 42 = 16

So, Foursquare Day is on 4/16.

To celebrate this holiday, I joined Allen & Gerritsen for a day of playing Foursquare in the Boston Common.  I had actually never played foursquare before (apparently I was deprived as a child during recess), but it was a lot of fun.  We ended up changing the rules a bit by allowing the mayor to make up a new rule.  That definitely added a twist to things and made it more exciting.  Check out more pictures from the day at Allen and Gerritsen’s Flickr for #4sqdayBOS.

Photo taken by Tina Yip (@tina_yip)

Thanks to the Digital Incubator at A&G, we also received a great deal at Boloco On the Common to celebrate Foursquare.  When you said “Digital Incubator,” you received discounted burritos.  (They pretended like they didn’t know what I was talking about at first so I went on and on about Foursquare Day, and they just laughed and said they knew what I was talking about from the beginning.  The staff there was really great and fun-spirited!)

To complete a day of recognizing Foursquare, the Explore feature that is part of Version 3.0 chose the places I was going to at night.  It was great to try a new restaurant and new bar in an area of Boston I had never really explored (aka Brookline Village).  I had used the Explore feature before, but I did not find anything I liked too much until this past weekend.  It was great to try out a new place especially on Foursquare Day.

I hope everyone had a great Foursquare Day this past weekend!  Til next year!

PR Advanced: Be the Change (Boston University’s Regional Activity)

Every year Boston University hosts a conference, and every year I have been impressed by the dedication of the conference committee, caliber of speakers and involvement of professionals, agencies and professors.  This year my expectations were completely surpassed under the leadership of conference coordinator, Ginny Soskey.  I have had a different perspective of the conference this year as I worked with PRSSA Nationals to oversee the Regional Activities across the country.  But it was nice to be at Boston University to see the process throughout the past few semesters.  I saw as Ginny dedicated her life and put her heart and soul into this event.  Not a day went by without her working to make it a success, and it was better than I could have imagined.  I’m truly excited to see all the wonderful things Ginny (who is only a sophomore) is going to do in the future with BU PRSSA and beyond.

For those of you who were not able to attend PR Advanced: Be the Change, there were many fantastic speakers who I was able to listen to.

Jon Iwata, Senior Vice President, Marketing and Communications, IBM


Jon Iwata started off by discussing the strengths of public relations: listening and adapting.  He then spoke about the marketing funnel:

He then split his talk into four sections: Forge a shared belief, Spur people to act, Sustain Behavior and Enable advocacy.

In this digital age, people find out about things almost instantaneously.  During his presentation, he admitted that people were probably posting about his presentation, and he didn’t know what they were saying.  It could be bad things, but he has no control over that.

He spoke about why belief is important.  He used a scenario about bottled water as an example.  It used to be the belief that bottled water was better than tap water, but we now know that isn’t true.  He said, “We ought not to confuse fact with what people believe.”  Belief matters in the public relations field, and it is over predetermined by customers.  It is the job of public relations professionals to distinguish beliefs from fact.

People don’t like change.  Iwata suggested to not try to convince people to change but eliminate the inertia that is preventing them from changing.  He gave the example of hotels trying to convince people to reuse towels.  There was a 26% increase in people who used towels in hotels for more than one night when the signs said “Hotel guests use towels more than once” instead of telling people to use towels more than once to help the environment.

He continued by quoting The Social Network:

He spoke about the multiplier effect and how Facebook was able to grow so quickly.

Finally, he spoke about something everyone was waiting to hear about: Watson.

He told us that he actually competed against Watson (and lost) before they went public with him!  We watched a clip from Jeopardy and spoke about the benefits to Watson.  During questions, he said the next step for Watson would be health care to help physicians stay on top of all the literature.

And did I mention “Jon Iwata” was a trending topic in Boston almost immediately?

The conference continued with two breakout sessions.  I attended both agency panels.

Session 1 – Opportunities Worldwide

This panel covered topics from skills and personality traits to getting your first job to client relations.

Barri Rafferty, Senior Partner and Director, Ketchum New York

She spoke about the importance of being able to translate social media skills to the corporate role.  You might be able to use Facebook and Twitter, but can you use it in a professional setting?  You also need to be a good communicator verbally and orally.  Finally, be open to trying new things.  Don’t be afraid of doing something you have not previously worked on.

Meaghan Smith, Senior Account Supervisor, Edelman New York

When you start a new job, you need to learn other people’s working styles and be organized.  Keeping up relationships when searching for your ideal job is important.  Something may not be available right away, but in a few months you could get something you are looking for.  It is also important to give a business case to clients to convince them it is worth investing in your company.  That’s where business classes come in handy.  Finally, there is not a line between personal and professional social media.  You always represent your company so be careful what you say about the company and its clients.

Katherine Wilburn, Consultant, Gagen McDonald

Resiliency is important.  You may finish a plan for a client and have to redo it.  It is important to try to make clarity out of chaos in an agency setting.  Remember to listen and ask the right questions to arrive at a solution.  Keeping in touch with people is important.  If you see an agency is in the media, show that you saw the article and congratulate them (if appropriate).  Take as many business classes as possible, especially negotiations.  It may come in handy when working with clients to tell them what the consequences of their decisions may be.

Session 1 – Opportunities in Boston

This panel focused more on the Boston market.

Sarah D’Souza, Vice President of Corporate Social Responsibility, Edelman

Agencies never know when they will need to hire so it is important to keep in touch with people.  They are looking for interns who will get their hands dirty and work on multiple accounts.  It is important to learn to juggle multiple projects at the same time.  Internships are like long job interviews so it is important to show your best work.

Jason Glashow, Senior Vice President and General Manager, Fleishman-Hillard

The Boston market has an entrepreneurial environment that creates a lot of opportunities.  There is an untapped opportunity as some of these companies try to figure out their social strategies (which will be very important in the future).  Things change very quickly and constantly which is important to get used to in an agency.

Christine Perkett, Founder, PerkettPR

The ways you can reach reporters are now different.  Twitter may be a great resource, but sometimes reporters want to be reached in the “old fashioned ways.”  It is important for interns to learn how to juggle multiple clients.  Interns should take initiative and walk in with ideas.  If you can talk through a strategy for a class project and show you understand strategic thinking, that is great!

Margery Kraus, Founder, President and CEO, APCO Worldwide

The afternoon started off with another keynote address.  She told us about the way APCO has survived and made a name for itself.

  • Be the partner of choice with clients.
  • Push the boundaries of communication.
  • Provide a global service, culture by culture.
  • Do not build an organization by yourself.  Build it with a team of people.
  • Help companies, organizations and governments build, defend and monetize their reputation.

Clients often are looking for a solution but do not know how to get there.  It is the job of the PR agency to think about what they need and how it can be achieved.

The formula that APCO lives by is ROR (Return on Reputation) + ROI (Return on Investment) = Market Share.

They also live by the word passion.

  • Passion provides the fuel for our souls and minds.
  • Passion makes us work better and smarter.
  • Passion makes it more than a job.
  • Passion builds relationships that live beyond the project.
  • Passion is our secret weapon.

Ginny Soskey, Regional Activity Coordinator

I then had the honor of recognizing Ginny for all her hard work on behalf of the National Committee.  Mike DeFilippis recognized her on behalf of the conference committee.

I should also mention that by this time #pradvanced, Jon Iwata and Margery Kraus were all trending topics in Boston on Twitter.  And #pradvanced was a trending topic in the United States on Twitter.

Career Panel

Stephanie Deitzer, Founder and President, Style at Work

She gave advice about what to wear in an interview.  Know your audience when deciding what to wear.  Think of it as a first date.  What impression are you trying to make?  And she said you can never fail with the blazer!

Kate DiChristopher, HR Manager, Marina Maher Communications

When you go into an interview, show that you are passionate about the agency.  She is looking for people who know a lot about the company and are digitally savvy.  Also, be prepared to talk about the ways you consume media.  You should be able to name a few blogs you read and talk about why you read them.

Eric Leist, Emerging Technology Strategist, Allen & Gerritsen

When people come in for an interview, they are asked three main questions: Are you curious about technology?  What are you curious about?  How do you fulfill your curiosity?  It is good to ask questions that show you know what’s going on in the industry.  Look at your skills and passions and think about what you want before choosing a job.

Maggie Van der Leeuw, Manager of Human Resources, Burson-Marsteller

Show your personality during your interviews.  Does your personality online match with your personality in person?  It should!  It is good to show that you have a life outside of the industry, but also show you have industry knowledge through Twitter.  During the interview, show that you went beyond the basics of the website.  Don’t settle.  As an employer, they want to know you are going to dedicate yourself to your job.

Other Parts of the Conference

There were also many other speakers that I did not get a chance to see including Mariana Agathoklis, Director of Communications, MTV, Peter Stringer, Director of Interactive Media, Boston Celtics and Jamie Thompson, Founder and CEO, Pongr.

Additionally, Twitter was a constant throughout the conference.  Students were tweeting the entire time, but they also were asking questions of the panelists through Twitter.  Questions were answered by people raising their hands but also taken right off Twitter.

The day ended with a career fair with companies including 360 PR, Allen & Gerritsen, Boston University College of Communication Graduate Program, Burson-Marsteller, Cone, LLC, EMC CorporationFleishman-Hillard, Hill Holliday, Ketchum, Lewis PR, Marina Maher CommunicationsMSL Group, NYU School of Continuing and Professional Studies, Porter Novelli, PRSA Boston and the Publicity Club of New England.

Once again, congratulations to Boston University and the entire conference committee!  Another job well done!

SCVNGR’s Beantown Challenge

Every year, Boston hosts its famous college hockey tournament, the Beanpot.  Every year, Boston University, Boston College, Harvard University and Northeastern University battle it out on the ice to be Boston’s #1 hockey team.  SCVNGR decided to take this to the next level and created the Beantown Challenge.  Since Harvard didn’t answer them (I guess they were afraid to lose), Boston University, Boston College, Northeastern University and Emerson College came together to battle it out and prove which school was the best at social gaming.

For those of you who are unfamiliar with SCVNGR, they are a location based service similar to Foursquare.  SCVNGR allows you to check into locations and play challenges at the particular venue.  Challenges include answering a riddle or taking a picture at the place you are at.  Certain challenges lead to rewards (Zipcar has a reward for free driving dollars).  You can earn badges and points and compete against your friends.

Mike DeFilippis, Alex Shuck and I immediately enlisted the help of Dean Elmore and John Battaglino when SCVNGR approached us about this competition.  Of course, they put their full support behind us, and we immediately recruited other students to help us in the competition.  We had about 15-20 other students helping to promote the competition, play the challenges and ultimately prove that Boston University deserved to win the Beantown Challenge.

The competition lasted from February 7-14.  During this time, 15 challenges could be active at a time.  We put up the challenges in the School of Management, College of Communication, College of Arts & Sciences, Warren Towers and the George Sherman Union.  People who played the challenges had to either submit pictures or answer questions.  Some of the questions asked about favorite foods or types of coffee or questioned the types of social media people use.  People also had to snap pictures of parts of campus.

By 12:00 pm on Day 1, we had already surpassed 1,000 points even though the other schools barely had other points.  By the end of the day, we had between 3,000-4,000 and kept going strong.  Throughout the week, we gave out various prizes as incentives for students to play (even though the incentive to beat the other schools was enough for some people).  The most active player on Day 1, Emma Tangoren, won tickets to the Beanpot AND had the chance to go to pre-Beanpot parties with Dean Elmore.  Throughout the rest of the week, Celtics tickets and tickets to see Kylie Minogue.  By February 9, three days into the game, we had reached 10,000 points.  We ended the competition with 14,116 points.  Emerson had 2,892, Northeastern had 1,166 and BC had 1,029.  Other prizes that SCVNGR awarded us included black SCVNGR t-shirts, SCVNGR water bottles, $800 in Student Universe travel dollars, SBS Varsity Cards and 10 Celtics tickets.

So how was BU able to get so many points so quickly?  With the help of the administration and the SCVNGR ambassadors, we took the following measures:

1) Constant tweeting.  Under the hashtag #BUSCVNGR, we constantly tweeted about the challenges, prizes and opportunity to beat BC off the ice.  We got the attention of many BU students and BU organizations.  Even professionals in the area began to ask about #BUSCVNGR.  When they saw us racking up the points against the other schools, they showed their support for this BU effort.

2) Utilization of Facebook.  We created a Facebook event page to update everyone about the new challenges.  We used Facebook groups to help the ambassadors communicate.  We created a Facebook Fan page for Dean Elmore to spread the word.

3) Traditional media.  We were interviewed by the BU Quad in an article “#BUSCVNGR: Don’t Get Mad, Beat BC” and the Daily Free Press in an article, “Students Show BU Spirit and Win Prizes in Beanpot Scavenger Hunt”.  These articles highlighted our ability to gain support from the students, and the lead we had over the other schools.  (After the event, we were also featured on BU’s Social Media blog in “Social Media Communicators Meeting 02/15/2011: SCVNGR, BU Culture Shock, Facebook Pages, Upcoming Events.”)

The amazing part of this campaign was that there was actually little planning.  We took the above measures, but word spread so quickly around Twitter and BU’s campus that it was pretty easy to make everyone aware of the competition in such a short period of time.

Stay tuned for another blog post by co-coordinator, Mike DeFilippis.  In the meantime, thank you for playing SCVNGR and helping us win BU!

Final Post of the Year

As the year comes to an end, I wanted to take this time to write about my most memorable moments from the past year (1 per month).

January

In the beginning of the year, I was lucky enough to win the Jersey Shore Public Relations and Advertising Association (JSPRAA) James R. McCormick Scholarship.  I was invited to attend a luncheon and met some incredible public relations and advertising professionals who work in the Jersey Shore area.  I also met some very talented students from the Jersey Shore area who were also awarded the scholarship.  Steven Lubetkin took a picture of us at the luncheon.

February

The PR Advanced: Brand Yourself conference that I helped plan as co-coordinator of Boston University’s Regional Activity was on February 27.  More details about the conference are at the PR Advanced: Brand Yourself post.  The conference was a culmination of my love for the Public Relations Student Society of America, public relations and event planning.  I had an incredible committee who contributed to its success, and it was truly an exceptional day to see everything come together.

March

In this month, my life changed for the better.  I went to PRSSA National Assembly in Austin and was elected to serve as the 2010-2011 National Vice President of Regional Activities.  Not only do I get to assist in the Regional Activities across the country, but I have had the chance to get to know some incredible people on the National Committee and in other Chapters who are truly going to make a huge impact on the industry.

April

After filling out and submitting many applications and cover letters and researching a lot of agencies, I accepted an offer from Burson-Marsteller to intern in their Corporate and Financial Department in New York City.  More details about the internship are in my Lessons From A PR Intern post.  I didn’t know it then, but I would gain a lot of public relations experience, interact with some of the industry’s top PR professionals and work on many interesting clients (often at the same time).

May

I have always befriended people who are older than me so it only made sense that I attend Boston University’s graduation ceremony.  It was a great “last hurrah” to spend with my friends who were graduating, but it also made me think a lot about my future (and the fact that I only had a year left to enjoy college and potentially Boston).  I wrote about my thoughts in my Graduation Reflection post.

June

There will obviously be a common theme about PRSSA in this blog post, but in June I really began to understand the organization inside and out.  Every year the PRSSA National Committee goes to Scottsdale, Arizona for a few days for a retreat to kick off the year.  I was amazed at the talent and leadership in the room as we discussed our platforms for the year and got to know each other.  The four days I spent with these people were truly the best days of my summer.

July

On July 14…I turned 21!  It was a great birthday and definitely exciting to be considered more of an “adult.”  Below is the best birthday card I have ever received!

August

For my grandmother’s 80th birthday, she took my family on a Mediterranean cruise that left from Barcelona.  We traveled to Capri, Rome, Pisa, Cannes, Monaco and Toulon.  It was my first time in Europe and truly an incredible experience.

Barcelona, Spain

Barcelona, Spain

Capri, Italy

Rome, Italy

Pisa, Italy

Pisa, Italy

Cannes, France

Monaco

Toulon, France

September

In September I started my last year at Boston University and my last year of school forever.  It is crazy to think that after so many years of school and classes, I will not be starting a new year next September!

October

In October I spent 10 days in Washington, D.C. first at the University of Maryland and then at the PRSSA National Conference.  More details about the conference are in my 2010 PRSSA National Conference: Washington, D.C. post.  Long story short, the conference was the greatest week of my life.

November

November was a very busy month.  I felt like I had a different event/commitment every night.  But I did one thing that I have always wanted to do.  I competed with Chris Wilcox in the Mr. and Miss BU pageant as Mr. and Miss COM!  We had a few challenges and prepared a skit and dance to Lady Gaga’s “Telephone.”  We got 2nd place, and it was a lot of fun!

December

I was hoping to talk about my smartphone here but since I still have my Blackberry (see #downwithblackberry), I will discuss 2 tweet-ups I went to that I really enjoyed!  Harrison Kratz asked me to plan Boston’s TweetDrive to gather toys for needy children.  More details about this event are in the Boston TweetDrive post.  Zach Cole asked me to be part of a social media task force at the MegaTweetup 2.  More details about this event are in the MegaTweetup 2 post.

TweetDrive

MegaTweetup 2

Happy New Year to everyone, and I look forward to many more memories in the next year as I have had this past year.

MegaTweetup 2

Last week I attended an incredible event hosted by Joselin Mane at the Microsoft New England Research and Development Center called MegaTweetup 2.  Normally the tweet-ups I have gone to have maybe 40-60 people, but this tweet-up had more than 400 people.  We took over 2 floors of the venue, had more than 50 (maybe even closer to 100) sponsors, what seemed like unlimited food and drinks and raffle items galore.

I have to mention the venue and how perfect it was.  We were on the 10th and 11th floors and overlooked the entire city of Boston.  It was also the 500th event the center has hosted, and they gave us 500 cupcakes to celebrate.

I also had the amazing opportunity to be a part of the social media control center led by Zach Cole, a senior at Emerson College.

Along with Mike DeFilippis, Valentina Monte, Mara Martin, Abbey Niezgoda, DJ Switz and Lane Sutton, we were trained by Radian6 before the event to track specific analytics throughout the night.  During the event, we used Radian6, TweetReach, Twitter.com and other tools to track how many people were using the hashtag “#MegaTweetup,” how many people tweeted, how many people checked-in using Foursquare and SCVNGR, how many people posted pictures, popular keywords and RT, etc.  A summary of some of the data can be found on Zach’s blog, our presentation can be found on Lane’s slides, video of the event can be found on Bruce Garber’s UStream and case studies will be coming by early 2011.

Check out some of these blog posts for other recaps of the event!

Zach Cole

Mike DeFilippis

Steve Garfield

Bruce Garber

Ben Spark