Wow time sure does fly when you are having fun! After publishing 1-2 times a month on this blog, it has been awhile since I have published a post. Definitely shame on me. But I’m back, and I’m here to tell you what I have been doing for the past year over the next couple of posts.
This time last year I was gearing up for INBOUND 2012. I managed the logistics for the conference including sponsors, vendors, internal communication, registration, customer service, speaker coordination, budget, and reporting. We exceeding our goal of having 2,000 attendees and had 2,800 attendees with 60+ speakers from about 20 countries around the world. Our keynote speakers included David Meerman Scott, Rand Fishkin, Susan Cain, and Gary Vaynerchuk.
The conference kicked off with certification classes for HubSpot customers. They were able to get certified in top of the funnel and middle of the funnel practices. We certified about 150 people within the first day.
The following day, the conference officially kicked off with an exciting entrance by our co-founders, Brian Halligan and Dharmesh Shah.
Then they walked into the conference and welcomed the attendees.
Over the next 2 1/2 days, attendees had their choice of 60 breakout sessions within 6 tracks. They also had the chance to go to 5 keynote sessions.
There was also a special announcement of our latest product, HubSpot 3.
On Tuesday night, we also had a very special guest at INBOUND Rocks, Cyndi Lauper!
On Wednesday night, the last night of the conference, we had a few parties along Boylston Street with some of our sponsors. They were SXSW style so you could travel from party to party throughout the night.
Unlike other conferences, we had a pretty unique sponsorship exhibition area. Instead of having your typical booth setups, we gave our sponsors lounge areas with lounge furniture so they could have engaging conversations that did not come across as too promotional. We also had what we called the Prodigy Bar to allow customers to ask HubSpot consultants questions about the software.
And finally, a recap of INBOUND 2012, so you can really get an idea of what the conference was like.
Was anyone there? What did you think?