Time flies when you are having fun!
It may seem like everything has slowed down since I haven’t written a post in so long, but that is far from the truth.
Last month, I published my first ebook for HubSpot called “Reinvent Your Event Marketing for Higher ROI.” It takes you through the planning process of setting goals for your trade show and creating a detailed strategy to make sure you achieve those goals and ultimately get higher ROI for being at the trade show. Sometimes it may be difficult to measure your trade show results, but it gives you details on how to do that!
I have also written a ton of content for the HubSpot Marketing Blog. One of the awesome things about this blog is that as soon as there are new marketing developments (Google+, Pinterest, etc.), we have an article posted about it. Though it may be hard at times to keep up with all these advancements, this blog is definitely an awesome start!
My last 5 blog posts include:
- What Marketers Should (And Shouldn’t) Tweet [Research]
- 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
- The Inbound Way to Do Trade Show Marketing
- 7 Rookie Social Media Mistakes From Big Brands
- 5 Real-Life Examples of Awful PR Pitches
But probably the most exciting news is the conference I’m planning at HubSpot, Inbound 2012. This conference is from August 27-30, 2012 at the Hynes Convention Center for 2,000 marketers. You may have read about HUGS 2011 last year that was for 1,000 HubSpot customers. Inbound 2012 expands that conference to twice the size, three times as long and for any marketer, not just HubSpot customers. There will be keynote speakers including Gary Vaynerchuk and Rand Fishkin, certification and training, more than 50 sessions, a live band karaoke party and a sponsor pavilion different than anything you may have seen before. Stay tuned for some exciting updates on that!
What have you been doing lately?