When I first started at HubSpot, I had no idea what I was getting into. I knew my summer was going to consist of working on 2 events: Dreamforce and the HubSpot User Group Summit (HUGS). But I never imagined that every day I would be blown away by the intelligence, motivation and positive attitudes that emanate from the walls of HubSpot. The people who work at HubSpot are truly changing the world of marketing It has been confirmed in the last few months that my decision to work at HubSpot was the greatest decision I could have made.
So let’s go back a bit. I had experience planning events in college with PRSSA, but I never worked on events that were larger than 200 people. At Dreamforce, 42,000 people attend. At HUGS, 1,000 people attend. It was definitely going to be a different experience. But instead of focusing on how scary that was, I decided to focus on how much responsibility I was given. At HubSpot, your superiors empower you by giving you confidence. They show that they trust you and know you will be able to accomplish your tasks. And they guide you when you have questions and help you achieve your goals. So I took the challenge of working on these events as exciting.
For those who don’t know, Dreamforce is the largest cloud computing conference in the world put on by Salesforce.com. They have speaking sessions, a trade show and parties at night. HubSpot had 11 speaking sessions and four booths in the trade show area. We created an iPad app for Website Grader and gave consultations to anyone who visited our booth areas. We were very visible since we all wore orange track suits (see the pictures below or on HubSpot’s Flickr). We also gave away free unicorns to anyone who stopped by our booth. Many people came up to the booth asking, “Why unicorns?” (which I am sure you are asking right now too). At HubSpot, we are fact based. You can see that through the webinars, blog posts, videos and other content we produce. The unicorns were a reminder that you should not listen to marketing fantasies but listen to the facts. Marketing has changed a lot in the last decade, and it is important to change your strategies as the world changes. The messaging, iPad app and speaking sessions were very successful, and HubSpot had a great time there! HubSpot also sponsored the RVIP Lounge, a karaoke lounge on wheels, to take people around the city at night. It was branded with everything HubSpot (and also included a few unicorns!)
Two weeks later, we had the HubSpot User Group Summit (HUGS) as part of FutureM right after the Inbound Marketing Summit (IMS). During IMS, we had an Inbound Lounge where our consultants gave Website Grader assessments. Attendees also had the chance to play ping pong or just sit and relax at our tables. After IMS, we had our opening ceremony which included a 15-foot sprocket structure made out of balloons (see picture below) and a video thanking our customers. HUGS was all day on Friday and involved different tracks to learn about different parts of the software. But the most rewarding part was listening to the customers talk about the way HubSpot has changed their business. They were so excited to go to the different sessions and hear more about what was to come in the future months. It really shows you how much your job means to other people. Pictures from HUGS show some of that enthusiasm.
So now that these events are behind me, I’m only looking forward to more events and PR at HubSpot. It is so rewarding doing something you love with people who are as passionate and driven as the people at HubSpot.
What were your experiences with your first job?